Bethany Speak

Tagline + Content Development

The content I developed to market 1650 Arch Street mirrored the property's own efficiency profile: clean, simple and forward-thinking. The tagline and key points emphasize the building's most attractive value proposition—its commitment to environmentally friendly operational systems.

Research, Concept Creation + Content Development

This tenant prospect had fielded tedious back-and forth negotiation, several business proposals and copious amounts of paperwork throughout its search for a new office space. I wrote this presentation to demonstrate how our leasing team at Met Park could simplify all that mayhem into a painless, streamlined process.

I kept language brief and to the point. Complex ideas were distilled into simple solutions—each explained in just a few lines of copy.

Content Development

This website content established a branded verbal tone for a personal organizer's business startup in California. 

Research, Concept Creation + Content Development

I wrote these pop-up banners to directly market 800 Connecticut to an engineering company. Since this company specialized in the production of industrial measurement equipment, I had the idea to present key information in the form of measurement gauges.

Research + Content Development

This newspaper-style piece helped to attract a high-profile tech firm to Atlantic Station by teasing all the positive press exposure it would experience there. (Since one of the company's main requirements for its new office location was prominence and exposure, the newspaper format perfectly demonstrated how Atlantic Station was this firm's perfect fit.)

I creatively leveraged the most common sections of a newspaper (the advice column, the local events section, etc.) to showcase the property's best attributes.

Concept Creation + Content Development

My team was tasked with creating an email campaign that showcased new amenity spaces at 181 West Madison. The campaign was born from my idea that this space was so beautiful, people would actually go out of their way to see it—much like in a museum.

Tagline + Content Development

3200 Kirby is a boutique office complex targeting high-end clientele in one of Houston's most affluent neighborhoods. Given the property's upscale offering, I wrote content to position it as an aspirational and luxurious workplace destination. 

Research + Content Development

I wrote this brochure to help woo an innovation-focused tax firm to Atlantic Station: a creativity-friendly office complex inside Atlanta's tech hub. Following thorough research on this firm's brand, I wrote content that mirrored its verbal tone while demonstrating that Atlantic Station was the perfect match for its company-wide values. 

Research + Content Development

This presentation made the case for why Dallas' Galleria Office Towers were the perfect location for this major company's new regional office. I leveraged one of the brand's most popular advertising campaigns to show how the property would be an excellent fit for the company's mission, values and culture. 

Tagline + Content Development

This site was written to reflect the sustainability-focused brand of 1650 Arch Street—and to position it as Philadelphia's leading office building for efficient, streamlined workdays. Visit the site at 1650archstreet.com. 

Research + Content Development

100 High Street was courting a high-profile eCommerce company to be its newest tenant. I wrote this fold-out brochure and microsite to match verbal tone of the company's brand, which added a personalized touch to the sales pitch. 

Content Development

I helped turn office construction—a noisy, unsightly and unpleasant experience—into a cause for excitement by teasing all of the high-end upgrades soon to come at Galleria Office Towers. 

Research, Concept Creation + Content Development

I leveraged flirtatious language, humor and subtle innuendo in an attempt to woo a major online dating company to Galleria Office Towers in Dallas. 

Campaign Ideation, Tagline + Content Development

This email campaign unveiled Met Park's new brand to the real estate brokerage community in Seattle. Since this property catered heavily to a millennial audience—including tech and creative companies—I established a young, causal tone geared toward young professionals when creating the campus's personality. 

Research + Content Development

This brochure directly marketed Murphy Crossing—a workplace campus in Milpitas, CA—to a digital display company. I curated the vocabulary, tone and overall message to match the company's verbal brand.

Tagline + Content Development

This brochure's aspirational vocabulary and sophisticated tone helped to position Pasadena Towers as the premier office space in the greater Los Angeles area. I also tied the property's features into the rich history of Pasadena, which helped to establish the sense of pride associated with working there. 

Info Sourcing + Content Development

This press release announced LEED Certification—a recognition of excellence in operational efficiency—for Wells Fargo Plaza in Houston.

Tagline, Content Development + SEO Optimization

This site positioned 7000 Central Park as Atlanta's most newly revitalized and premier office building. Visit the site at 7000centralpark.com.